![]() I'm only surprised the Blu-Ray logo doesn't match too. They couldn't do it across all Sony Movies (you'd start getting them confused) but for their biggest cinema release in the year the console launches, it seems quite logical. It's not even subliminal, it's just consistent. I'm sure they could have designed a new font from scratch if they wanted. ![]() At the same time, he’s struggling to balance his chaotic personal life and career while the fate of millions of New Yorkers rest upon his shoulders. This is an experienced Peter Parker who’s more masterful at fighting big crime in New York City. I appreciate Sony hasn't had the marketing budget it would have liked, but c'mon, it's Sony. This isn’t the Spider-Man you’ve met or ever seen before. I don't believe for a second it was simply down to fonts reflecting the hardware design (as the CVG article implies) and that Sony just so happened to have that font lying around. ![]() Consistency across brands would mean a greater impact on the public.Īnd the fact that people might start linking PS3 -> Spiderman 3 -> blockbuster movies -> Blu Ray must be more than a happy accident. I'd say that must have been a factor in the decision process.Īnd why not - it makes absolute sense from a marketing standpoint. ![]()
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